 |
Film Fuss Movies and Films Online |
 |
Home Site Map Powered by WhyPark.com |
TitleDoctors Brings Awareness of Marketable Movie Titles to the Film Industry
Los Angeles (PRWEB) May 14, 2008 -- TitleDoctors partners, Jamil Barrie and Seth Lockhart have introduced a visionary approach and process to developing marketable movie titles. As a subsidiary of lead branding firm Semantix, TitleDoctors LLC has worked on over a dozen motion pictures for major studios and financiers, rendering the most marketable movie titles for new releases.
Recently, this innovative niche company has been building industry buzz as indicated by the feature article in the Los Angeles Times business section. TitleDoctors delivers a strategic, creative and effective titling method as well as an accurate means of evaluating prospective titles and their marketability for the film industry. Prior to the Company's emergence, marketing executives at major studios have described the titling process as miniscule, at best, rendering TitleDoctors a much needed resource and partner for the studios.
Seth Lockhart, Founding partner of TitleDoctors says, "There really hasn't been a budget for titling movies like there is for securing talent and creating the movie trailer because titling has been underserved until now." Nielsen reports that nearly 40% of moviegoers are initially drawn to a movie based on its title. In just one year, top studios such as Paramount, New Line Cinema, and Walt Disney are just a few of the studios that have sought the expertise of TitleDoctors thus indicating that movie titles indeed play an integral role in the movie marketing process. "We understand it is not the title alone that makes or breaks a movie, states Jamil Barrie, Chief Branding Officer and partner at TitleDoctors, "we do, however believe that the title is a major factor in determining the draw a movie will have at the box office and beyond."
In approximately six weeks, TitleDoctors will launch a revolutionary website called MoviePrognosis.com. The site will evaluate the potential success of a movie at the box office using member respondents to analyze the provided TitleDoctors T Factors?: Title, Trailer, Talent and Timing. Each member will be allowed to cast a vote for new releases, predicting the weekend's box office winners.
About TitleDoctors: Founded in 2007 by brand strategist Jamil Barrie and literary manager/producer, Seth Lockhart, TitleDoctors is a subsidiary of parent company Semantix. To ensure positive naming results, TitleDoctors turns to state of the art quantitative research to determine which title resonates best with moviegoers. TitleDoctors features branding experts, linguists and editors who work from actual scripts, rendering titles that are crafted to fit the story and attract the largest target audience.
About parent company, Semantix: An Award-winning branding firm in Culver City, CA with over ten years of naming experience and branding for Warner Brothers Entertainment, Inc, Aon Publications, Sony Pictures, Crayola, Walt Disney, Boost Mobile, Activision, Inc and other major corporations. Since 1997, Semantix owner Jamil Barrie has delivered effective strategy-based concepts for several clients including the national brand for AIS Insurance, PoliSeek and the recently dismantled home selling company for Crayola's Big Yellow Box, and a massive 2-year project developing and implementing Warner Bros. Entertainment internal brands. These projects were all preceded by major brand strategy explorations that were orchestrated in order to define the brands image and distinct position in their marketplace.
For more information: http://www.semantixcreative.com
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
Image hosted with ImageShack.us 
|
|
||||||||
